MY STORY
HI, I’M MADDY,
I’m a Sydney-based marketing strategist who recently returned home after six years living and working in North America. At GlowUp Digital Consultants, I help small businesses grow through smart strategy, hands-on execution, and results that really matter.
A BIT ABOUT ME:
Originally from Australia and New Zealand, I’ve spent 5+ years in marketing, e-commerce, and operations. My last role was as the E-Commerce and Operations Manager for a Canadian skincare brand, where I loved wearing multiple hats — from leading digital marketing and paid ads to managing email campaigns, content creation, web optimisation, and logistics. I also enjoyed managing teams and coordinating projects across different areas, making sure everything ran smoothly while achieving measurable results.
Along the way, I also created Uncovering Montreal, one of the city’s go-to travel blogs, and Uncovering with Mads, a Sydney-based travel and lifestyle platform. These passion projects strengthened my skills in SEO, web design, content strategy, social media, and audience growth, and gave me a hands-on, entrepreneurial perspective. Connect with me on LinkedIn!
WHY I STARTED GLOWUP
I started GlowUp Digital Consultants because I love working with small businesses and founders who are building big dreams. I’ve seen firsthand that you don’t need a big team to achieve amazing results, and I wanted to create a service that brings full-stack marketing expertise in a flexible, results-driven way. I also love the variety — every client is different, every project brings new challenges, and helping businesses grow, glow, and succeed online is what keeps me inspired every day.
Ready to grow your business and glow online? Contact me today for a free quote and let’s get started!

